Sr Manager, Marketing Communications

Sr. Manager, Marketing Communications

Position Overview:

The Senior Marketing Communications Manager is responsible for leading the development and execution of comprehensive, multi-channel marketing communications strategies for Breast & Skeletal Health Solutions and its associated brands. This role demands deep expertise in integrated marketing, creative leadership, and cross-functional collaboration to drive audience engagement and business growth. The position also oversees tradeshow strategies and orchestrates internal and external meetings.

Qualifications:

• In-depth understanding of integrated marketing communications, including traditional, digital, paid, and earned media
• Strong knowledge of creative development processes, campaign planning, and execution
• Thorough grasp of marketing metrics, analytics, and reporting tools

Knowledge Requirements:

• In-depth understanding of integrated marketing communications, including traditional, digital, paid, and earned media.
• Strong knowledge of creative development processes, campaign planning, and execution.
• Familiarity with healthcare or medical device industry communications.
• Thorough grasp of marketing metrics, analytics, and reporting tools.
• Awareness of quality management systems (QMS) and regulatory requirements for marketing materials.

Required Skills:

• Exceptional written and verbal communication, including persuasive copywriting for diverse audiences (portfolio required).
• Advanced project management capabilities: scheduling, deadline management, and resource coordination.
• Expertise in mentoring and developing creative and communications teams.
• Proven ability to develop and implement strategic marketing communications plans from concept to delivery.
• Proficiency in producing engaging print collateral, digital content, email, website, and social media materials.
• Strong analytical skills to monitor campaign performance, adjust tactics, and evaluate effectiveness.
• Adept at client relationship management and delivering responsive, personalized support. 

Behavioral Competencies:

• Collaborative leadership style with a commitment to cross-functional teamwork.
  Proactive problem-solving and resourcefulness to anticipate and address challenges.
• High degree of accountability and attention to detail in managing projects and deliverables.
• Strategic thinking with a focus on innovative solutions and continuous improvement.
• Adaptable and flexible approach to changing priorities and stakeholder needs.
• Customer-centric mindset, ensuring internal and external client satisfaction.

Experience:

• Minimum 10 years of professional experience 
• Demonstrated success in people management and team mentorship.
• Track record of developing and executing strategic marketing communications initiatives.
• Experience in healthcare or medical device communications strongly preferred.
• Client-facing experience (internal or external) desirable.

Education:

• Bachelor's degree in Marketing, Communications, or a related field required.

   

Why join Hologic?

We are committed to making Hologic the destination for top talent. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.

The annualized base salary range for this role is $129,600-$216,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, education, business needs and market demand.

Agency and Third-Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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